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How To Market Your Business Using Social Media Ads


Beyond the likes, shares, comments, tweets, retweets, hashtags, tweeps, and pins, social media is proving to be a goldmine for businesses.

And it’s easy to see why.

We are social reports that we now have 3.196 billion active social media users globally.

That’s a mammoth audience for your business-provided you know how to strike the right chord.

Now, one of the ways of making hay from these sheer numbers is by using social media ads.

Indeed, knowing how to market your business using social media ads can bring you the much-needed upshot in revenues.

Social Media Ads Are Working

Unlike in the past when results were so-so, social media marketing seems to be working.

For instance, a while back, the drum reported that Facebook was influencing 52 % of all consumers’ purchases- online and offline.

Your competition could be beating you on this

It’s also possible that your competition is winning by relying on Ads.

According to Forbes, more than 4 million businesses have been paying for ads on Facebook.

Meaning if you don’t have a social media advertisement strategy, you could be losing big.

Social Media Ads Have Better Prospects

The strength of social media marketing lies in three key areas:

One, its way cheaper because you’re mostly paying per lead.

Secondly, they offer razor-sharp targeting implying that you’ll be talking directly to genuine prospects- people who have a big interest in your products.

Then, social media ads. are highly measurable.

Real-time ad. performance numbers are available so you can easily tell whether your ad is on track to bring in the conversions you have targeted.

So, how do you reach new leads using social media ads?

You have options including purchasing Facebook, Pinterest, and Instagram ads.



  • Facebook ads



Facebook is the biggest network with a reported monthly audience of 2.19 billion people.


So you can rest assured that a good percentage of your target customers are using Facebook.

As I briefly alluded to earlier on, you can customize your Facebook ad to specifically reach a certain market.

Facebook’s algorithm allows you to classify people by age, behavior, interests, and location.

And there’s the famous look-alike audience which enables you to serve ads to users with the same qualities as your existing clientele.



  • Instagram Ads


Instagram has more than 800 million users.

Being a visuals (photos) only network, it’s not surprising that Instagram ads have a much better engagement.

Again, you enjoy precise targeting because of the integration between Facebook and Instagram.

And if you run a Shopify store, you can easily generate instant sales by integrating it with Instagram.


  • Pinterest Ads


Compared to Facebook, the about 200 million strong Pinterest community may look like a baby.

But it’s so important when talking about how to market your business using social media ads because users have a tendency of visiting Pinterest when looking for information about brands.

Nowhere is this more apparent than in the US market where Pinterest trounces Instagram and is regarded as the number one social media network when we come to influencing purchasing decisions.

Overall, Pinterest has one of the highest conversion rates, drives crazy traffic to your business website, and can also help you learn more about the products that better resonates with your clients.

Key Guidelines

  1. Visuals sell so your ads should be more of video and photos than text.
  2. Humor can help you capture the attention of the most pessimistic user so your ads should be too serious.
  3. There’s no perfect formula. Keep testing and modifying until you get your ads right.
  4. Always reply to comments and queries in a timely manner. It will help with conversions
  5. Set clear goals before any marketing campaign. It’s the only of telling whether you’re performing or not.



Your clients are online so it’s important to follow them there.

Social media ads are a great option because of better targeting, cheaper pricing, and measurability.

So, learning how to market your business using social media ads could make eventually make a huge difference in numbers!


Instagram Influencer realization-Have You Started?


Instagram has rapidly risen of late with the number approaching 1 Billion. Instagram influencer realization is real and only if you take the early call, will you enjoy the benefit before an overflow sets in.

Getting strategized early is important to lead others, even though some already are ahead of you. Redefining your role as an influential figure on Instagram is better today than it will be tomorrow.

The benefit you have joining influencer league are immeasurable. Big brands, medium, small, and starters are entering the platform in droves. You may wonder, what is in the party? Serious consumers are involved and heavy exchange of $$$ is taking place.

Why Start Instagram Influencer Realization Journey Now

Let’s get everything straight because the reality is in the math. To get you back a little bit. You will agree with me there are three most effective social media today. When I mean 3 the focus is business-oriented ones. That is facebook, twitter, and our target here “Instagram”.

Facebook as you all know, except for the newborn who has a couple of days to learn the Zuckerberg influence. It was started on February 4, 2004. I won’t dive much into the details of how’s and the processes that followed. You can get that information or probably quite have more info about it.

Since 2004 all the way to 2018 Facebook has over 2 Billion users. What does that mean? That number has continually grown for the past 14 years.

Twitter, on the other hand, started on 21 March 2006. The stretch from 2006 to 2018 has accumulated Twitter with 400 Million plus. Not much difference compared to Facebook, but for 12 years Twitter managed to build up that number and will be expounding about that in another post.

Instagram started just the other day, and I believe some of you are still learning how to completely utilize the platform. Instagram influencer realization history starts when the platform came live. Prior to becoming part of the Instagram family and an influencer to be specific, learning 1 or 2 things is important.

Instagram started in October 2010. Early stages since inception, it functioned as an iOS app before joining android later in 2012. For the past 8 years, Instagram is only a few inches away to hit 1 Billion. It’s clear no social media has more power to transform how business is done & run than Instagram is already doing. Within a very short time, Instagram has accumulated a lot of users.

Another notable thing, which is interesting is the conversion rate of businesses pitching a tent on the platform. You cannot compare with the two arguably social media giants (Facebook & Twitter).

What Is Instagram And How Does It Operate

Instagram influerncer platform

Probably, the easiest way to understand Instagram Influencer realization is by learning how to use the platform first. By definition, Instagram is a social media application where users share pictures, videos, use hashtags, geotags and stickers. The use of the hashtag is common and allows the shareability spread around the platform easily.

It is said a picture is worth a thousand words. Well, the Instagram platform thrives on that idea. When you post a video or a picture without many words, it will attract shares and comments. Why? The picture can tell more without having to support it.

Basically, the Instagram platform is more of a visual social media, unlike Twitter & Facebook. Though you can share pictures and videos there, depending on how the platform is structured, they cannot effectively assume the role of Instagram.

Another aspect is the way the platform is designed to display visuals. It is no doubt, human today is more prompted to respond to visuals than text. As an upcoming influencer, learning the idea of how others are doing it then creating a new and unique outlook to display then you’ll command a following interested in what you offer them.

You do not spend the rest of your life learning how to flow with the platform. It is very easy and if your grandma can do it, definitely you can.

So, Instagram influencer realization defines you if you have an audience and established credibility. How you brand yourself defines what kind of users you entertain/persuade and the level of trust they are willing to give you.

Position Yourself For A Piece Of Cake

For various researches carried out, Instagram has been found to have huge conversion rate for ads campaign used on the platform. Many would have expected platform like Facebook to lead the pack, but Instagram is introducing another twist in the game.

Just recently, Mark Zuckerberg acquired Instagram from the founders Kevin Systrom & Mike Krieger. In fact, the Instagram platform has taken some of the Facebook features, including ad display design. However, even Facebook having a high number of users the conversion rate is not that huge as would have been expected.

With the trend, Instagram influencer realization can help you effectively reach your brand to more users with the platform mechanism of information flow. Moreover, now brands are not doing it directly but preferring to pay you as an influencer and expose their products to your audience.

This move has seen dramatic rise of increase in influencers pay per post displayed on their platform and conversion rate for companies. So, it is a win-win situation.

If you have the right idea, the right plan, right brand, and right information, you can win trust from a huge following. Users are looking for a brand they can trust. Good things are happening on Instagram, and if you strategize your influence then there is a reaping part.

Those Instagram influencers who solidified their platform early and maintained their followers are reaping the benefits huge. You can charge as from $50 per ad posted on your platform and keep adjusting as your audience expands.

Top celebrities are charging up to $30,000 per post and that can tell you the level of growth Instagram acquired within a short period.

Engage The Users

The bad way to join the platform is Instagram influencer celebrity mentality. Real celebrities are real people audience love to interact with and can get their feedback when engaged.

You will fail to impress your audience and get a huge following if you assume sharing videos, photos and hashtagging are enough. Secondly, you will fail if you ignore inboxing and commenting users while you’re too busy adding shareable stuff they are disconnected with.

A good influencer is not focused on what’s on the table, but taking time to go through the feedback and answering queries.

Through engagement, you will learn what audience love seeing you post. From the engagement, you are going to get new ideas and share stuff they can connect with. If you are selling a product, your feedback is gold at this stage. That is why successful brands build their products together with the users incorporated from the beginning.

When Instagram influencer idea is to make money. Ensure you create appealing call-to-action in your captions. Be careful though not to appear a nagging influencer begging for dollars. Include something warm to allow your audience click.

The best idea if you are selling a product/services is when audience convert unknowingly following procedures that are enticing. With simple call-to-action, and avoiding screaming texts will lead to more conversion rate.

Choose Personal OR Business Account

Your idea of Instagram influencer realization is not in any way limited to which account you should choose. The only difference is whether it’s for fame or as a source of income.

There Instagram influencers running their accounts as a personal one and they are okay. The idea is becoming an influencer who is serious and want to get good returns. Selling yourself as a brand to the audience creates a spirit of trust even for other products being promoted on the platform. Whatever you post is taken as credible outright.

And the benefit of using business account is to display a good name with a focus. Get all the benefits that come with the account, insights and numerous features for instance. You are able to see demographics of your captions and posts. Through that, you are going to adjust/test what is working or not.


The role of Instagram influencer realization today is diverse. To see what is taking place is to get there and try your luck when the platform is still green with good things. Stop sitting on the fence, your approach may redefine the influencing strategy. Taking chances early may grant you a solid position before Instagram influencer craze changes. On the other side of the coin, the Instagram may even get better in the coming years.




7 Ways Laziness is Delaying Your Success: Are You Contributing To This Evil?


The status you are in today is the reflection of your input

Laziness is delaying your success and seems to encroach on you slowly which is eating your success unknowingly.

Rome was not built overnight neither some careers you admire.

Why blame the systems, people, situations, and everything else while you are stagnant?

You know, still-water is a dead water. It has no life in it. It remains still, not moving in or moving out.

A common phrase which I believe you have heard time and again says, You cannot do the same thing expecting to get different results.

This kind of ‘scenario’ requires a paradigm shift in order to get results

According to a study carried out about procrastination, there are few facts that were laid down, and the statistics are worrying.

Fact: Laziness affects about 20% of the population worldwide.

Fact: In the last 30 years, the group that suffers from the chronic type of procrastination was just 5% compared to today which staggers over 26%

Fact: The survey taken, continue to point out that, students population have been affected in between 80% to 95% with this evil called “laziness”

Fact: It is said that in every 1 person out of 5, procrastination has badly contributed to their job loss, family disintegration, bad relationship, and poor health.


With this trend, bearing in mind the shortest period human have, how much time have you robbed yourself?

Your family? People who have been waiting for your input in one way or another? Hard to imagine just how laziness is ignored and yet doing more damage in silent.

Hard to imagine just how laziness is ignored and yet doing more damage in silent.

So, let’s put more light into this laziness and identify in which way is it catching up without the favor of gender or age bracket:


Yes…You heard me loud and clear. I know you are shocked how could this be?

Believe me, I was more shocked as you are once I learned how laziness is a merciless animal that devours your creativity and livelihood like a lion on a fresh meat.

The problem with ‘lifestyle laziness’, it is so infectious such that the coming generation is born with procrastination genes in their blood system.

What a lifestyle to live? Lazy generation raising another sluggish generation…

Technology is the number one evil spreading like a bonfire and slowly killing you a slow death. Unlike tranquilizer.

Today, you don’t need to cook food in a natural way, just press microwave buttons and in minutes the stuff you wanted are ready. If it is to warm a hot dog would take you 4 minutes using a pan, the microwave takes 30 seconds.

Seriously, can’t you question the procedures involved. Lifestyle is killing you slowly through laziness while cheating on you to relax and have everything the easy way.

You have countless remote control in your house. You control everything seated at one spot. Try asking a lame person how it feels to sit at one place for hours/days. Lack of inactivity in your lifestyle piles your body with unnecessary baggage.

When your body gets tired of performing a certain task, that helps your body to stay in function. It is the engagements that keep your body in the perfect shape. Sportsmen are always on the move but look at their body shape/health.

We can list and fail to reach an end because technology continues getting tricky each day. This makes you wonder if laziness is delaying your success today, what about tomorrow generation?

Everyone Is Allocated 24 Hours Per Day

In life, there is no excuse that you are disadvantaged because of your gender, family background, upbringing, teacher, neighbor, competitor, lack of capital, or any other thing you may think of.

Families have been broken, relationships failed, children lack fees, business fail, and dreams get shattered. Why? Somebody in a position of responsibility failed to use their time well.

You were laid off, so what? It does not give you excuse to laze at home and spend all day under sheets. You are busy chasing girls when you should be studying for your degree. Things did not turn out as expected, keep trying or change your focus.

While you waste time waiting for success to find you, somebody else is toiling not to get something, but to keep the hope alive. It is very sad if you spend your 24 hours complaining instead of working your brain. It is disheartening blaming your failures on others while you have numerous time to prove your worth.

Life is too short, why realize that when you have no time to rectify. Deny laziness the power to delay your success. The lives that have been lost and lying in the graveyard with nothing to be written on the epitaph due to laziness, is unbelievable.

Somebody said, “maximize your potential while alive and go to the grave empty” Don’t you think that is possible?

It is more than possible if you realize laziness is delaying your success and act rather than know and ignore.

Zero Planning 

It is dangerous to live without a plan to guide you. How would it be like waking up and starting a car to just drive? You’ll look mad following a road you are unsure where it is taking you. The same it is with life. Be clear about what you want, where you want to go, how to reach there, and the processes that need to be used.

Having a zero planning is a dream killer. You see? Laziness is delaying your success instead of accelerating it towards the right focus. Laziness is failing to do the right things when you are supposed to. It is sitting when you are supposed to be standing, sleeping when you should be awake and busy.

Every man should have a blueprint that determines his future outcome. The blueprint acts as the definition of your life/character. Cease from letting life drive you like a wind. Sit down, and craft a solid plan to steer your today, tomorrow, and days after.

Laziness Is Delaying Your Success For Lack of Goals

Failure to set goals towards your life path is somehow attached to lack of proper planning. Look here, when heading in a certain direction, you strategize first how to get to your destination. Let’s say you take a taxi to reach you to the railway station, pick your train and then alight near the airport stage in order to pick your flight as expected.

What is a goal? You may ask. By definition, it is an aimed action that brings the already calculated end result. If you ask an ‘O’ level student, what is their goal? They vividly tell you as they imagine it.

Probably your calculation may fail to materialize to what you project. But, setting life goals is part of kicking laziness out of your way. You’ve heard some say if you aim at the sun and fail, you won’t miss hitting the moon target.

So, lack of setting goals is part of letting laziness delay your success. The success city is reachable to those who have already identified the steps necessary to take.



Do you your mind go on a climbing tour to Mt Everest when you should be working on a task? If yes, that is a sign you are distracted. Do you find yourself scrolling Facebook, Instagram & Twitter when you are supposed to finalize on a project? You have a distraction sickness. 

The only way to fight distraction is to focus and switch them off. Avoid the temptation to entertain any idle thought from shifting you from the current task. Shut social media when working. Stay away from friends who may interfere with your working schedule.

Sometimes it’s hard to resist those distracting you, but the only way to overcome is to say “NO” and make it firm. A distracting friend, sister, or brother can drag you to laziness and to say No to them is salvaging your career. 

Lack Of Practical Decisions

Indecisiveness is a silly virus!

You create a great plan for how your day will be like but at the end of it nothing to show. To conquer this enemy is to plan something and decide to see it to the end. Having an indecisive spirit creates a loophole for laziness to set in. 

Indecisiveness is lack of practical approach to show something happening through a made up mind. It is fear of being responsible, taking ownership, & consequences that follow. 

Another aspect is taking as long as you wait for a perfect option for you to make a move. This may create an indecisive step which may lead to procrastination.

Being Irresponsible

Irresponsibility & laziness are inseparable bedfellows

When an irresponsible man impregnates a woman, the future is chaotic. When irresponsible freelancer plays with career, failure is inevitable. And a better term to call it is ‘laziness of highest order’. This is laziness which slows your success and can kill even the remaining hope if not addressed.

Final Word

Failure is not inborn

Failure is a habit you adopt and keep doing it again & again without an attempt to change the outcome. 

It kills dreams, visions, ambitions, and make young men with bright future look ugly. Laziness is delaying your success and only you can cure that. 

Failure is a good thing which makes many transforms. It awakens many from their mistakes. But failure birthed by laziness is incurable. The future belongs to those who believe in the beauty of their dreams. 

Be active, be separated, keep laziness at bay.




AI Slowly Finding Its Way To Human Life


Artificial intelligence is concerned with the development and integration of computer systems to perform tasks that would normally require human intelligence, some of which include: speech recognition, visual perception, and translation between languages. The current technological developments are driving the world into an artificial intelligence future in which billions of computers and machines will be able to think and help perform human tasks, relieving man of some duties. World leading specialists on artificial intelligence are currently vouching for the adoption and defining the scopes to which it is supposed to replace human activities for the good of mankind.

Artificial intelligence is believed to be f importance to mankind as it is likely to shape the content world and market in some of the following ways;

Humans will be banned from driving

Statistics has it that 95% of road accidents arise from human incompetence including drunken driving, distraction, and driving while tired. Replacing human drivers is a sure way in which the artificial intelligence will shape mankind’s destiny with regard to road carnages. Traffic congestion is also likely to be taken care of. Cars parks are likely to disappear, as well as street parking, transportation costs will be cheaper and man will lose the ability to drive as autonomous vehicles are likely to take over the market. The mobility of the disabled and elderly persons will also be improved.

Doctor’s appointments be will on a daily basis

An artificial doctor is likely to be assigned to each and every individual in the near future. It will be equipped with your vulnerabilities, gene sequence, and particular diseases, all in a move to simplify your diagnosis and treatment processes. Your sugar levels, exercise, blood pressure and sleep will be under constant monitoring by the AI doctor to detect abnormalities in your system.

Computers will replace the human resource system

The rapid growth and development of the artificial intelligence and the rate at which it’s taking over human activities indicate that they are likely to take over scheduling your activities, rewarding and monitoring job performance, approving holidays and even managing your work. However, researchers are still indifferent when it comes to handing over some important aspects of the human decision to the computers.

Voice recognition will take over

With the development and acceptance of the artificial intelligence, chances are you will be able to walk to a room and give orders and everything will happen just the way you ordered it.  The drawing of curtains, turning on lights, turning your devices on and off, as well having warm water in the bathtub. Though statistics show that, a portion of the human race is likely to oppose this kind of life, the majority are likely to embrace it and have their activities controlled verbally by just issuing orders.


The world is transforming and at a faster rate than ever. Most of the technological development is aimed at simplifying human work by replacing it right from labor and the ranks through to decision making. It is a change worth embracing but then again, there are cons and unless the man is bent towards using it for the good of mankind? It’s a change worth embracing.






Do You Display The Right Content on Your Online Business?


Some say looks are deceiving, others say, looks are everything. So, who is right? Does having effective content mean business? Does it reflect the quality and seriousness of delivery? A million questions can erupt in a bid to search for the right content dressed to provide a response to daily arising challenges. With today’s breaking neck competition to stay afloat, there is a need for you to present relevant, quality, and well researched balanced content that commands massive traffic to your business. Having said that, not only targeting content with bits of marketing coated with sugar but the quality that does cause marketing beautiful on top and rotten inside.

Content is Part of Marketing Tool

Great content attracts and utilizes technique whose agenda is to bring success to your business. When you invest in good content it is the same to the one that pays for a billboard and hoists it high above where everyone can see it. Why not take the time to build heavy content that will create a massive following, as people regard you an authority through readership? Traffic, even though sometimes it does not translate a huge number to be the amount of conversion, among that number, certain percentage becomes your target audience.

You Gain Trust

Through quality content, you add follower-ship. You know everyone easily falls for anything if that thing responds to their demands or if it appreciates their hard search for quality. For a dude, who is looking for the opposite sex to date, has to implore and employ wooing language that tunes the target to dance to his music whichever way he likes. You see? So, the right content massages your mind and rocks the boat for you as you lie in it in total surrender never minding where you are being taken. Note: Only for the right, quality, and persuasive content that does not scream “buy this” or buy that.”

People Love Value, Therefore Give it To Them

I have never seen/heard anyone have a disregard for value. Even small kids have their sight strong enough to notice something valuable. Just place two different items, one that looks awkward, and another one finely packaged. You will be amazed. Valuable content display value and anything that carries worth in it will at all times magnetize value as well. What does that mean? Take time to plan how you are going to build that value and right audience will come knocking for a long time. Just like wine, if it is good, the longer it lasts, the finer it becomes. There you have it. Do you have any other way to put it? Let’s share.