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Whatsapp Ads To Be Introduced To The Platform In 2019


The way you interact with Whatsapp messaging app will change in the coming days as Mark Zuckerberg plans to introduce Whatsapp ads.

Whatsapp was started in 2009 by two former employees of Yahoo, Brian Acton, and Jan Koum. Five years later, Facebook acquired Whatsapp at a whooping US $19 Billion. It is Facebook largest acquisition ever.

The app currently boasts of 1.5 billion users, 1 billion active users, and estimated to have 60 billion messages sent every day. It is a timely strategy for facebook business unit to consider monetizing the platform according to Softpedia News.

The Whatsapp ads will be appearing in WhatsApp status, and this could be experienced early 2019. Businesses will now be able to use targeted ads to reach receptive audiences.

The move by Facebook to include Whatsapp ads goes against the founder’s principals to protect user privacy and ensure the platform is free from ads.

Jan Kaum felt that the introduction of ads to the platform has a high likelihood of compromising users data. According to Independent, Acton said the outcome of Whatsapp ads is something he will have to live with since selling the company somehow felt like a betrayal to users.

Mr. Acton resigned from Whatsapp company last year when Zuckerberg hinted to start monetizing through WhatsApp ads.

Even that, Whatsapp spokesperson has confirmed that Whatsapp ads will not affect end-to-end encryption. However, even after users being assured their privacy will not be violated by the introduction of Whatsapp business API targeted ads target a specific audience through users data.

While regular users may fear about the turning of events, businesses are the winners here. Out of all the messages sent on Whatsapp, a bigger percent are business related.

A survey carried in India & Brazil show that most businesses use the platform to connect with their customers. So, it seems like the introduction of Whatsapp ads will change the game for many businesses.

According to Whatsapp Vice President Chris Daniels, Whatsapp ads will be carried out & controlled by the Facebook ad system. Meaning ads can be managed at Ads manager. It is again good news for businesses running their campaigns on Instagram, Facebook, and now Whatsapp through Facebook ad manager.

With success stories of Facebook & Instagram, let’s see what Whatsapp will turn out to be in the coming year once the ads are rolled out.

How To Spend Less Dollars On Facebook Ads & Maximize Revenue


Using Facebook Ads for your business whether you are a startup or an established brand is the best choice for getting ROI. However, that is not the case for many that have invested heavily in the Facebook ads expecting to get returns.

One of the leading failures of Facebook ads success is a lack of understanding of how they function.

When you invest heavily in Facebook ads does not translate to more revenue. It takes strategies and smart mastering of the ads to see a return on investment.

And this approach of pumping a lot of dollars mostly affect the startup businesses entering the market with a vague focus. That does not mean big brands have the upper hand either.

According to Neil Patel, around 60% of startup businesses fail miserably in Facebook ads. Investing in a platform that is expected to reach 3 billion users by 2020 is a good decision. The ironic thing about your investment through Facebook ads is when they fail to favor you.

It can be frustrating when positive business expectations end up in failure. What are you supposed to do when something you had total faith in changes?

Do not give up yet as the steps highlighted below have been tried & tested to turn around your Facebook ad investment to success.

Use A/B Testing Approach

Wouldn’t it be smarter to try inexpensive Facebook Ads until you get to the one that works? Splashing your dollars and waiting for a miracle to happen in your ad campaign is suicidal marketing.

I have never seen a Facebook Ads pro. Even myself I can never boast to earn that tag. But one thing for sure is I can A/B test and come up with an effective working strategy guaranteeing the return on investment.

What you try today and earn you positive leads is not the same methodology that will work tomorrow. Otherwise, every marketer would be applying the decoded approach and start making money immediately. However, that is not the reality on the ground.

So, what works then?

A/B Testing has proved to offer relief in your Facebook Ad campaign in several areas.

  1. It helps you to discover the best working solution which saves you $$$
  2. It helps you to target the market effectively
  3. If you are a starter, it helps you to understand your business and advertising techniques inside out
  4. The split test creates a foundation for your future Ad campaigns.

What areas do you A/B Test your Facebook Ads?

Ad with images

Ad with videos

Ad with Content

An ad with different keywords

From the four samples of Ads, you keep the one with better results. Alternatively, you improve those that audience tends to interact with more by adding few tweaks.

Related: How To Market Your Business Using Social Media Ads

Facebook Ads Targeting

Targeting your Ads is the most effective way that guarantees you breakthrough. Facebook has a way to guide you through your Ad placement. However, it is not targeted.

You are the only one who knows what kind of audience you’d like them to interact with your products/services.

If you are selling Laptops, be aware of who are the people interested in buying your type of gadgets. Age bracket, define your targeted location, & the number you plan to reach.

In all the aspects regarding Facebook Ads, targeting is the one that plays a major role in seeing your leads convert. 

Some marketers fear to entertain targeting approached in their campaign thinking they are restricting too much. However, you can reach a small number of a well-targeted group which can bring a higher rate of conversion.

Targeting a wider audience hoping to grasp a good lead in the process may disappoint if nothing converts. It’s a blind approach that has cost many marketers their money. 

Utilizing Facebook Pixel

Facebook pixel is a useful feature that helps your campaign especially when retargeting. 

Facebook pixel is an analytical tool designed to capture users visiting your site and collects data about their interests. 

It can help you to track the ads that are effectively performing saving you a lot of hassle in the long run. 

With Facebook pixel, you can get:

Engagement that is relevant

Helps you get insight into your audience behavior

Look-alike audiences

Helps you identify accurate ROI of your campaign

Learning about your consumer’s behavior is the number one objective of any serious business owner. A Facebook pixel can offload you a lot of time & money by helping you spend your ad dollars with the right target.

Just recently, the Facebook updated pixel is designed to capture visitors information thus driving more conversions to businesses.

Facebook Pixel is one of its kind in Social media & online advertising world. One of the effective functioning of the tool is accuracy during remarketing depending on the information collected.

Create Engaging Posts

When the audience engages with your posts, you get likes, sharing of the content, & contribution. That helps the Facebook algorithm to regard your posts as relevant.

Engaging posts that interact with your audience have to be conversational in order to attract & involve the interested party including those sitting on the fence.

It activates action and through engagement, you get to learn what your audience say, like, hate, and later you are able to improve from the given information. If your posts are engaging, conversion is easy to happen & in the process saves your dollars.

Call To Action (CTA)

When advertising on Facebook, you have all the options around you aimed to improve your business. You can do so by using the provided buttons:

Shop Now

Sign Up

Learn More

Book Now

And the buttons helps the audience to engage with your ads as well. Out of the four buttons, Learn more works magic and has the highest (CTR) Click Through Rate.

Wrap Up

Whether you are solo, young business, or a corporation trying to figure out how Facebook Ads works. You can scoop more with fewer dollars by applying the highlighted strategies.

Many criminalize facebook ad system, not because it is bad for business, but blindly stash money expecting magic to happen. You only require proper planning, which is not a complicated process. 



How To Become Top Instagram Influencer


Every business and every product owner is fighting for top Instagram influencer seat.

You may wonder, what kind of party going on up there, where everybody focuses on?

If you want to know, ask a startup business, the hustle of screaming lungs out, while seeking consumer’s attention.

Ask a business which has been lifted from ground zero all the way to the topmost place.

For both of them, they are fighting for positioning at a vantage point. One get’s a rough experience of beating the bush looking for consumers. The other one luckily exposes their brand on the platform of influencers and the recognition of it changes the game.

Building a reputation on Instagram to become the top influencer is a not a hard process, though it requires a bit of creativity.

Below, I have highlighted the creme de la creme of Instagram Kings & Queens category, and the strategies they use to make them popular.

Social Media Celebrity Class: Find How Top Instagram Influencers Do It


Becoming a top Instagram influencer does not happen overnight. It is a combination of certain aspects, doing them right, and consistently following the procedure.

The influencer popularity took shape just recently. Before, only blogs and YouTube used to rule the game. Nowadays, established and newcomers are finding Instagram platform fulfill their driving focus as well connect easily with the audience, something that cannot be attributed to other social media.

Numbers don’t lie. According to Socialpilot, Instagram platform model is attractive to advertisers and users than any other social media network out there.

Before jumping on the bandwagon there are a number of things you should do right for you to acquire the top Instagram influencer tag.

  1. What kind of audience are you targeting?
  2. What is the goal of your influence?
  3. What kind of campaigns will you help advertisers run around your circle?
  4. Will you be transparent?

If you are able to answer all the four queries confidently, then you can proceed and join other giants who are shouting the loudest on Instagram.

Below, are 3 samples of the most respected on Instagram commanding a bee of audiences behind them. Check them, learn, replicate, or better still surpass their strategies if you have superior ideas than what they offer.

Do you think it is possible? Only you can answer that. Without much ado, let’s roll these stars.

Deliciously Ella

One of the most influential instagram inlufencers

She has 1.3 million followers

Talk of influence here, and she knows her thing.

Deliciously Ella Instagram platform focuses on delicacies, apps, books, and the things she does on a daily basis.

She is one of the top Instagram influencers growing rapidly and grabbing Instagrammers attention.

Her posts are hard to pass by and no wonder every posting attracts a bee of followers whether you are in love with what is posted or not.

RelatedInstagram Influencer realization-Have You Started?


The Rock

Top most instagram influential stars

This one requires no introduction. Whoa! you can check the figure yourself, smashing the numbers haha.

109 Million followers and the figure still building up. Such is one of the top Instagram influencer leading the pack. That’s why the big corporations can hardly stay away from the stars. They bring along with them goodies, exposure, influence, and high conversion rate since they have the number.

Money is in the number…Can you threaten the sitting position of the Rock? probably your case could be the opposite where you are following 109 million Instagrammers and only 250 die-hard users following you back.

But, get this straight. Do not be threatened by the mass following. Learn their approach of posting, by focusing on:

  • What type of content do they post?
  • What videos attract a lot of viewership?
  • How often do they post?

Most of their posts are sponsored a thing you can do. Only for the Rock type, they have the global support of their wrestling fans and movies.

The rock connects with his followers by posting videos of the movies he is acting, while at the gym, traveling, and much more. You cannot necessarily replicate the Rock idea of posting, but you can create your idea from his perspective.

Michelle Lewin

top health instagram influencer

She is just an impressive top Instagram influencer. She has over 13 million followers. That’s a good number business-wise.

If a brand just advertised a product on her platform, for a professionally designed idea can harvest a huge conversion. So, in the 21st-century marketing idea is to cut short the struggle and go where the consumers like hanging.

Since technological era is pushing people to social media mostly, then most brands will target users there. And if you are looking forward to becoming one of the top Instagram influencers or even command a decent following. Well, that is a good investment.

Michelle videos are catchy, well delivered, and she stuns whether in the gym working out, cat-walking or just posing for a capture.

What Is The Top Instagram Influencer Secret?

There is no hidden secret to becoming popular. The only outstanding idea to make your platform unique is understanding your followers and what they love.

Posting from the audience perspective is not left to bloggers alone. As you can see from the few top Instagram influencer we have highlighted, what makes them remain the top cream is:

> Posting oftenly

> Surprising the followers with the unexpected posts

> Combining captures and stunning videos

> Keeping the followers in the guess

Once you start building your path, the right followers will come and stick with you. The same applies to the brand that wants to market their products/ services using your Instagram platform.

A single journey starts with a single step, try and see.








How YouTube Advertising Strategy Works


Only a few years ago, the only videos we knew were the Hollywood ones and Tv adverts. Today, videos are the in thing on the web. Businesses are spending millions using YouTube advertising strategy to reach consumers. YouTube videos are shaping the market. A bigger percentage of consumers cannot make any purchase without first watching a video that compels them to do so.

The strategy has created a notion online that if your business does not have a video on YouTube, it is not popular enough. Secondly, your selling product is likely to be taken as a low-quality/counterfeit/ risky. Thirdly, for you to have a selling video, give it your all and produce the best shooting.

The video is not just a video to consumers, you have to upload a quality shoot to gain following. Moreover, your video will not gain views if it’s of a low quality type. It is better to stay without a video on YouTube, rather than opening up your business for criticism.

Why You Should Devise A Working YouTube Advertising Strategy That Is Effective

Use the right youtube ads

Here are some facts to stir your decision. It is believed in the year 2020, videos will have the attention of 90% web traffic. Moreover, now that the mobile device is taking the marketing world at unstoppable speed, the response to advertising you experience today will almost triple.

Many people nowadays whether on the desktop or on mobile devices, spend most of their time watching videos. That is a huge market for businesses and the reason almost 90% of marketers are actively pursuing YouTube market. You can easily release a product with YouTube and see a lot of people view, share, and buy the product. Only, if the video is perfectly done with the right targeting.

Mark this >>>>> How you relay your advertising matters how the audience augur with it.

Ad Targeting

This is the most critical part of your YouTube advertising strategy. You cannot assume just because YouTube receives a lot of viewership that you are going to target everyone. Your product requires the right eyes that are interested in them. When you make the right targeting, you see huge conversion and you don’t spend a fortune.

To make the process simpler, the approach done on Facebook, Instagram, & Google ads is the same on YouTube. The technique that leads for people to respond is the same applied even on other platforms. Do not assume this one is visual and therefore you’ll get a surprising flow of consumers.

YouTube has targeting options you can apply when setting your ads. They help your campaign to focus on the people interested. You can set audience of certain region, demographics, gender, age, and it is a very effective approach. The ads should have relevancy as well, not displaying them on preaching channel and they are talking about baby diapers. So, seek the right audience by first identifying what kind of audience are likely to watch.

Understanding The Right Types Of Ads To Display

Many marketers, especially the starting on wish the ad display was in black and red. As a business, it is advisable you initially invest in research first. It is not the huge budget that clicks the right YouTube advertising strategy ideas. It is utilizing the right techniques by meeting the necessary demands. You may see is like a hidden secret, but the only effective method is to start small by testing.

From the responses that you get, it’s either captured by the audience or not. Alternatively, you can check your competitor’s idea of ad display and replicate. Remember not to copy paste the idea, that may not work out well with the audience on either side. Just grab your competitor YouTube advertising strategy and make it unique to your business.

You can go to YouTube to see ads that audience have responded over the years. That can give you a clue what makes them stand out. Below, you can see how the ads were displayed and the creativity behind.

Also at the beginning of 2018, consumers direction led to a list of ads be compiled that seemed tasty to consumer’s eyes. You can check the list below.

YouTube ads leaderboard: January 2018

Why Choose YouTube To Advertise Your Business

YouTube is the second largest social platform after Facebook. With time, it will clock to 2 billion users. Probably Facebook will have by far extended the lead by a huge margin or still maintain the gap. Secondly, the way YouTube advertising strategy may work for you is taking advantage of 2 billion views visiting the platform daily. So, whether your idea may work immediately or not, try to figure out how the ads can click with the audience.

Thirdly, is learning the trends the audience is taking. They are shifting from content based information to visual. The entry of smartphones has accelerated the idea and the marketing world is getting better and better. For those businesses without a YouTube channel will most likely miss out on where the audience is flocking. Taking advantage and chances of audience interests will most likely favor your business.

It also excites your audience to learn a brand they follow is always ahead of their expectations. So, another YouTube advertising strategy is studying your audience. They will in return reciprocate back by supporting your business. Currently, the effect of YouTube in the business world cannot be ruled out. It is the center stage where most of the audience decisions are made before any purchasing is experienced. For any business planning to advertise on YouTube should just identify the audience taste and that is all there is to ad success.


Today’s consumer is a tricky one. The popularity of desktop & laptops is waning even in the market. Now, everyone has a mobile gadget and can access information through video which delivers than content information. So, marketers should relay information the modern consumers how they want it, when, where and in their terms.

For you as a marketer, you need to understand to the core how YouTube advertising strategy works in order to target the right audience with the right package. The demand for video consumption is projected to increase with time. Right now forget about the quantity and study the consumer interests first and then deliver quality video packaged with helpful information.