Instagram has rapidly risen of late with the number approaching 1 Billion. Instagram influencer realization is real and only if you take the early call, will you enjoy the benefit before an overflow sets in.
Getting strategized early is important to lead others, even though some already are ahead of you. Redefining your role as an influential figure on Instagram is better today than it will be tomorrow.
The benefit you have joining influencer league are immeasurable. Big brands, medium, small, and starters are entering the platform in droves. You may wonder, what is in the party? Serious consumers are involved and heavy exchange of $$$ is taking place.
Why Start Instagram Influencer Realization Journey Now
Let’s get everything straight because the reality is in the math. To get you back a little bit. You will agree with me there are three most effective social media today. When I mean 3 the focus is business-oriented ones. That is facebook, twitter, and our target here “Instagram”.
Facebook as you all know, except for the newborn who has a couple of days to learn the Zuckerberg influence. It was started on February 4, 2004. I won’t dive much into the details of how’s and the processes that followed. You can get that information or probably quite have more info about it.
Since 2004 all the way to 2018 Facebook has over 2 Billion users. What does that mean? That number has continually grown for the past 14 years.
Twitter, on the other hand, started on 21 March 2006. The stretch from 2006 to 2018 has accumulated Twitter with 400 Million plus. Not much difference compared to Facebook, but for 12 years Twitter managed to build up that number and will be expounding about that in another post.
Instagram started just the other day, and I believe some of you are still learning how to completely utilize the platform. Instagram influencer realization history starts when the platform came live. Prior to becoming part of the Instagram family and an influencer to be specific, learning 1 or 2 things is important.
Instagram started in October 2010. Early stages since inception, it functioned as an iOS app before joining android later in 2012. For the past 8 years, Instagram is only a few inches away to hit 1 Billion. It’s clear no social media has more power to transform how business is done & run than Instagram is already doing. Within a very short time, Instagram has accumulated a lot of users.
Another notable thing, which is interesting is the conversion rate of businesses pitching a tent on the platform. You cannot compare with the two arguably social media giants (Facebook & Twitter).
What Is Instagram And How Does It Operate
Probably, the easiest way to understand Instagram Influencer realization is by learning how to use the platform first. By definition, Instagram is a social media application where users share pictures, videos, use hashtags, geotags and stickers. The use of the hashtag is common and allows the shareability spread around the platform easily.
It is said a picture is worth a thousand words. Well, the Instagram platform thrives on that idea. When you post a video or a picture without many words, it will attract shares and comments. Why? The picture can tell more without having to support it.
Basically, the Instagram platform is more of a visual social media, unlike Twitter & Facebook. Though you can share pictures and videos there, depending on how the platform is structured, they cannot effectively assume the role of Instagram.
Another aspect is the way the platform is designed to display visuals. It is no doubt, human today is more prompted to respond to visuals than text. As an upcoming influencer, learning the idea of how others are doing it then creating a new and unique outlook to display then you’ll command a following interested in what you offer them.
You do not spend the rest of your life learning how to flow with the platform. It is very easy and if your grandma can do it, definitely you can.
So, Instagram influencer realization defines you if you have an audience and established credibility. How you brand yourself defines what kind of users you entertain/persuade and the level of trust they are willing to give you.
Position Yourself For A Piece Of Cake
For various researches carried out, Instagram has been found to have huge conversion rate for ads campaign used on the platform. Many would have expected platform like Facebook to lead the pack, but Instagram is introducing another twist in the game.
Just recently, Mark Zuckerberg acquired Instagram from the founders Kevin Systrom & Mike Krieger. In fact, the Instagram platform has taken some of the Facebook features, including ad display design. However, even Facebook having a high number of users the conversion rate is not that huge as would have been expected.
With the trend, Instagram influencer realization can help you effectively reach your brand to more users with the platform mechanism of information flow. Moreover, now brands are not doing it directly but preferring to pay you as an influencer and expose their products to your audience.
This move has seen dramatic rise of increase in influencers pay per post displayed on their platform and conversion rate for companies. So, it is a win-win situation.
If you have the right idea, the right plan, right brand, and right information, you can win trust from a huge following. Users are looking for a brand they can trust. Good things are happening on Instagram, and if you strategize your influence then there is a reaping part.
Those Instagram influencers who solidified their platform early and maintained their followers are reaping the benefits huge. You can charge as from $50 per ad posted on your platform and keep adjusting as your audience expands.
Top celebrities are charging up to $30,000 per post and that can tell you the level of growth Instagram acquired within a short period.
Engage The Users
The bad way to join the platform is Instagram influencer celebrity mentality. Real celebrities are real people audience love to interact with and can get their feedback when engaged.
You will fail to impress your audience and get a huge following if you assume sharing videos, photos and hashtagging are enough. Secondly, you will fail if you ignore inboxing and commenting users while you’re too busy adding shareable stuff they are disconnected with.
A good influencer is not focused on what’s on the table, but taking time to go through the feedback and answering queries.
Through engagement, you will learn what audience love seeing you post. From the engagement, you are going to get new ideas and share stuff they can connect with. If you are selling a product, your feedback is gold at this stage. That is why successful brands build their products together with the users incorporated from the beginning.
When Instagram influencer idea is to make money. Ensure you create appealing call-to-action in your captions. Be careful though not to appear a nagging influencer begging for dollars. Include something warm to allow your audience click.
The best idea if you are selling a product/services is when audience convert unknowingly following procedures that are enticing. With simple call-to-action, and avoiding screaming texts will lead to more conversion rate.
Choose Personal OR Business Account
Your idea of Instagram influencer realization is not in any way limited to which account you should choose. The only difference is whether it’s for fame or as a source of income.
There Instagram influencers running their accounts as a personal one and they are okay. The idea is becoming an influencer who is serious and want to get good returns. Selling yourself as a brand to the audience creates a spirit of trust even for other products being promoted on the platform. Whatever you post is taken as credible outright.
And the benefit of using business account is to display a good name with a focus. Get all the benefits that come with the account, insights and numerous features for instance. You are able to see demographics of your captions and posts. Through that, you are going to adjust/test what is working or not.
The role of Instagram influencer realization today is diverse. To see what is taking place is to get there and try your luck when the platform is still green with good things. Stop sitting on the fence, your approach may redefine the influencing strategy. Taking chances early may grant you a solid position before Instagram influencer craze changes. On the other side of the coin, the Instagram may even get better in the coming years.